For freelancers, the decision to have your own website may not happen right away, there are hurdles getting started, alternative website options, but once done you can have a centralized place to promote your work and more.
Hurdles Getting Started
When first thinking about having your own website:
- Cost: Hiring a third party to do can be expensive and hence not considered worth it.
- Not technical: While doing it yourself can be less expensive, one may not feel comfortable with their skills for customizations or doing something different.
- No time: Regardless of cost or technical abilities, it still can take time to own and maintain a website, and feel it’s not appropriate at the given moment.
- Just getting started: Maybe the freelancing activity is more of a hobby, still practicing or working on a portfolio and not ready to be made public.
Alternative Website Options
Of course, there are other options for getting exposure on the web without having a website.
- Social networking sites: Another option is to just start promoting from a social networking site. While this can be ok, it can be difficult as you can’t always control the way it’s formatted or you end up with a site of distracting ads, maybe not appropriate for something you’re trying to be more professional about.
- Distribution sites: With many of the self-publishing/releasing options, you can have an author or band page. Good for displaying what you’ve released with them but are usually limited in options, are one or a few pages, and cannot integrate with other types of things you do.
- Blog: Having a blog can be low cost and a good way to connect with social networking sites, or starting off with a hobby, but if using for more professional intentions, they’re more of a complimentary piece to the main item, your website.
10 Benefits for Freelancers Having a Website
If you think the time is right or close to it, here are 10 benefits you can get from doing so:
1. Integrate Multiple Activities
Such as an author promoting books from different publishers or different formats. Even though each may have their own author page, they won’t be integrated unless you do so on your own website.
2. Control the Layout and Content
When you have your own website you can format it however you want, review, make tweaks and so on. This allows you to focus on the areas that are most important and not worry about an overnight layout change, such as what’s on the header, background colors, text formats, etc. Similar to layout but more relevant for the actual content shown on the page. With distribution sites this can be ok as they’re promoting your work, but with social networking sites you’ll get loads of other content from all kinds of places.
3. Multiple Pages
With you own website you can have as many as appropriate to help describe or explain what you do. Keep it simple or expand as needed.
4. Online Biz Card
While paper business cards probably still have their place in different areas, for freelancers it’s not as relevant, easier to just tell someone your website to check it out. Most likely they can do at the same time with simply bringing it up on their phone or tablet. From which you can go in many more different directions than a paper biz card.
5. Launching Point
You can use your website as a general launching point for any of your other activities, such posting blog articles and working with social networks for additional promotions.
6. Low Maintenance
Once the site is up and running, generally you need to do little to it other than an occasional update, such as a new event, release, or blog posting.
7. Low Cost
While one can pay a lot of money to have a website developed for them, the DIY approach is much cheaper and relatively not too difficult. There can be a learning curve though depending on whom you use, but considering that millions have already done, there are loads of options or forums to help you on your way. That said, the actual cost is just that of the domain and website hosting, usually far less than other aspects of your freelancing niche.
8. Collaboration Options
Often times when creating an idea or product, you’re doing it alone and need to be focused. With a website, as this is more on the promotional side, it’s not as big of deal and probably can be more helpful with someone else helping out. This could be for technical expertise, format and style ideas, or testing it out in different browsers or formats.
9. Search Engine Results
With having your own website, while you obviously won’t be placed at the top for all your keywords, you should for your actual website name, such as your name or whatever you’re calling your work.
10. User Feedback
This can be viewing the visitor traffic, seeing which pages they were interested in, where they came from, which links they clicked on, or receiving contact messages.
Yeah, having a website isn’t exactly a new thing, but for anyone that’s not familiar with it or has been more involved with other things, it can be. Traditional options range from charging for extra pages, including ads, to consulting, or with using what’s considered the more expensive enterprise solutions. Freelancers need something in the middle, being simple to set up, flexible to change for their niche, and low cost both in time and actual money involved.
And what can a freelancer get from having their own website?
- More Promotion Options: You can go into detail about a book, album, product or service you have, have an area for upcoming events, and launch a blog for occasional updates such as a new release.
- More Traffic Options: This could be from search engines, links going to your website from industry sites or social networks, and direct traffic such as from a blog posting delivered to an email list.
- More Revenue Options: With having a website that has either ecommerce or links to where people can purchase, the foundation is ready for visitors to purchase or support your endeavors.
Getting up and going isn’t easy as freelancer, having a streamlined website can be a big help to have your promotion activities working for you and giving you more time to work on something new.
Matt | Posted on | August 19, 2014 | Comments Off
One of the things that happens when you start moving on with something new, are the things that maybe you thought were important, become not so much and it might be appropriate to make some changes.
Such is the case with the Odysen subscription plans, with the major change being there’s no longer a limit for the number of network content items, such as the quantity of actions, notes, events, polls, news, websites, etc. Now you can add however many as needed with no worry about upgrading.
Why the change?
You can only track or focus on so many things. Having plans with too many options may be ok for enterprise solutions, but for tools that are used by individuals or smaller groups, it becomes ridiculous and simplicity is king. Thus when Odysen was primarily offering private network solutions, having differences such as the number of projects or content items can be appropriate, but when now focusing on a website hosting solution combined with networks if needed, the number of content items is a much smaller part, no need to place such a strong emphasis in the plans.
Here is a summary of what you can do with the new plans.
Add as many networks, folders, and content items as you want, with the only limitation being storage at 1 GB. For each network you have the option to have a single public website page, using the Odysen sub-domain that you selected for your network, such as yournetwork.odysen.com. This is the free plan, helpful for getting started and familiar with how to manage your networks and websites.
For users that need extra storage or would like to use Odysen to manage their website, they can upgrade to the Premium for $4.99 a month, with storage increasing to 20 GB. This is a low cost plan for to be up and going with your own website, along with having networks to share new projects with others. The pricing does not include the actual price of the website domain, which can vary depending upon the name you select. For domain purchasing, we’re an affiliate of GoDaddy, and the price offered is whatever price is coming from them, no additional costs are added.
More active users requiring additional storage can upgrade to the Professional plan for $9.99 a month, increasing their storage limits to 50 GB. Currently the amount of storage is the only difference between Premium and Professional, versus before there were content item limits. That said, new features are in development that will be announced later in the year.
As you might expect, getting into website hosting can be easier said than done as there are literally hundreds of different directions you can go in, hence the hundreds of different solutions already available in the general market. Our solution will be more focused with freelancers in mind, such as writers, musicians and other artists. This can be from having specific web templates or applications for different niches, such as an album or song playing application for musicians, or a book website template for authors. Different solutions are being developed and will be announced in the new Websites section or on the blog.
While Websites is the new focus, Networks is still present and operating the same as before, with a few occasional updates as needed. The combined solution allows a freelancer to both share their new creations on their own private networks as well as being able to promote their work with their own website. With the result being a more efficient online tool and giving more time for what’s important, your new creations or doing your actual work.
I hope you enjoy the changes and stay tuned to the blog for more updates coming soon!
Matt | Posted on | August 7, 2014 | Comments Off
Looking for an online solution to help organize your event planning activities? Here are a few benefits and ways to use an Odysen solution.
1. Separate networks for different clients: Helpful to keep content focused for each, add a newsletter for each network to get an email summary of any new content or comments shared with you.
2. Separate folders for different events: Making it easy to keep events organized, add sub-folders to expand and event and see integrated views of content in respective parent folders.
3. Organize tasks needed to be done: Add actions to each folder, see integrated views in respective parent folders and you can click on the All folder to see all the actions in your network. Add filters to limits the actions shown and you can sort by the priority, due date, owner or other variables.
4. Outline a new event: Add to a note with bullet or numbered lists to highlight key aspects of the event. Let others know with an email notification, they can review the note from their email and click a link to go directly to the content in your network.
5. Add sub-networks for third parties: For larger events working with others not on one of regular networks, you can simply create a new sub-network just for that event and people involved.
6. Schedule weekly and monthly events: When adding an event you can also include the recurring option, either for daily, week days, weekly, monthly and years. Include in the description any regular actions or activities that need to be done and you can add an alert for extra preparation, sending you an email reminder beforehand.
7. Schedule conference calls and meetings: Add the date and time to an event and in the description you can include an agenda for discussion topics.
8. Add blogs related to the event: If there’s any blogs related for the event you can include them in the news reader. You also have the news search option, allowing you to type in a keyword of the event to get any news articles including that keyword.
9. Getting feedback: Others can add comments to any events or application content you’ve shared. You can stay informed of feedback by checking your Updates stream or adding a newsletter to the network.
10. Search across your network: Type in keyword to see relevant content from any applications or comments for your network. You can also search within specific folder and applications.
11. Access from mobile: Use from a tablet or phone, helpful when needing to access remotely.
12. See new content from all your networks: Review the Updates stream to see any new folders, appellation content or comments shared with you.
13. Share photos from the event: Upload to the Images application, others can view a collection in a slideshow and add comments for feedback.
14. Share useful websites: Add relevant websites for the event to each folder or project, useful to have for easy reference with others.
15. Share videos from the event: Store and watch videos from the event on your network.
16. Store audio and music files being used: These can be uploaded or shared in the Audio application, others can listen to a collection on continuous play.
17. Store graphics for the event: Share in one place for easy reference, others can review in a slideshow for a quick comparison.
18. Organize marketing activities: Create a folder or network just for promoting your event planning freelancing business. Add content including websites you regularly use, blogs from other event planners, relevant graphics and add actions for the next steps or ideas to try.
19. Store event planning blogs for reference: Add blogs from other event planners to the news reader, see an integrated view of the most recent article from each.
20. Using in preferred languages: For global event planning activities, you and others can use in Bulgarian, Cantonese, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Mandarin, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese.
Matt | Posted on | June 27, 2014 | Comments Offkeep looking »