Monday, June 22, 2009

Social Networking vs Email Application Update

With all the news in social networking these days, I thought it would be interesting to take a look at some social networking vs email trends. Below is a comparison of some leading social networking and email services, monthly data is from Compete. Email includes Yahoo Mail, Google Mail, and Hotmail. Social networking includes Facebook, MySpace, and Twitter.


A year ago they were virtually tied, now with the surge from mostly Facebook and some from Twitter, and email being flat with exception in small rise with Gmail, not surprisingly social networking has taken over as the dominant communication medium, at least for personal usage.

Taking a look at each shows:
Within email, we seem to be seeing a slight changing of the guard over the last year, with Gmail picking up share from Yahoo, and Hotmail relatively flat going from 4% to 3%:


Some other recent email application news:
Jun 9, Google wraps Gmail and Co in Microsoft Comfort Blanket
Jun 6, Yahoo Beefs Up E-Mail with Widget Utilities
Jun 5, The Future of Colloaborative Networks
Apr 21, Microsoft Finally Integrates Windows Live Messenger & Hotmail
Mar 9, Social Networking More Popular than Email

While Email is still the dominant communication medium for business users, more people are using social networking for their personal use. I imagine over the next few years these applications could become integrated into one application, with different widgets or feeds to build up or use the application as needed.

3 comments:

Fine Life Folk said...

Google Wave which will be live on December is just that. Can't wait for it...

Buy Soma Online said...

Personally, I prefer email over social networking sites if I want to contact people. I think that there is better security and confidentiality measures taken with email. Besides, social networking sites are just to "busy" with extraneous applications for my tastes.

Matt said...

Yeah, for work purposes, email still dominates by far, probably mostly from security concerns as you pointed out. The problem though will be that as people use social networks more and more for in personal lives, sooner or later some contacts or content will start finding a place in the workplace.

Also agreed with much of the sites being too "busy" for using with more serious business projects. This can be easily taken care of though with using more widgets and modifying the content to whatever format you want.

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